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What Can You Do with a Master’s Degree in Communications?


The ability to communicate effectively has never been more valued in the workplace than it is today. At the same time, the world of communication is changing more rapidly than ever before. This leaves many professionals without the necessary skills to navigate the evolving landscape. 

From crafting compelling messages and leveraging key digital channels to engaging employees, these tools are invaluable for professionals to position themselves as impactful leaders in their organizations.

At the end of the day, communication is a skill that everyone can leverage.

With an online Master of Communications degree from Wake Forest University’s School of Professional Studies (SPS), a variety of possibilities are open for youno matter your current position or industry. David Robertson, the Academic Director of SPS’s Master of Communications program, says: “We’re helping students gain in-demand skills that are based on what the market needs.” 

Here are three professional paths you can take with a communications degree.

1. Advance Your Communications Career

 

With an advanced degree in communications, you can differentiate yourself in a competitive market to reach the next step in your career. For someone already working in the field, a graduate degree allows you to build on your existing foundation and sharpen the skills necessary for today’s complex digital landscape. 

This includes mastering the world of:

  • Public relations 
  • Crisis communication
  • Corporate communication
  • Marketing and social media communication 

With these updated tools, skills, and competencies, you position yourself as ready for more responsibilities and to enter a senior-level position, which may increase your overall earning potential. 

2. Make a Career Change

 

An MA in Communications is the perfect avenue for professionals looking to make a career shift. By developing an expert understanding of everything from foundational communication concepts to strategic communication skills, you can take this new knowledge and apply it to virtually any field.

>>Read More: The Importance of Strategic Communication Skills in the Digital Age

Communication roles exist in the following industries, including but not limited to:

  • Healthcare
  • Government
  • Nonprofits
  • IT and technology 
  • Media

There’s never been a better time to make this change. The industry is projected to grow 14% over the next ten years with a projected average of 115,800 openings each year from growth and replacement needs. With a Masters of Communications, you position yourself to step into one of these open roles, regardless of your previous professional experience.  

3. Become an Impactful Leader in Your Organization 

 

Today’s business and societal landscape is in a constant state of disruption. From C-suite executives to senior level management, a master’s in communications equips organizational leaders with the necessary tools to effectively manage the complex and rapidly evolving communication dynamics in our world.

Poor communication can result in low team morale and performance, which ultimately comes with a financial cost. For larger companies, a study found an average loss of $62.4 million per year because of inadequate communication to and between employees. Even smaller organizations (of 100 employees) lost an average of $420,000 per year due to miscommunication. 

A degree from a top-tier university like Wake Forest equips leaders with the necessary communication skills to make sure that they can:

  • Empower employees 
  • Identify and communicate with their target audience
  • Leverage digital tools to communicate effectively
  • Successfully navigate organizational change   

Learn more about our online Master of Communications program today.