Craig Geiger

Biography

Craig Geiger is serving as an Adjunct Professor of the Practice at the Wake Forest School of Professional Studies and brings extensive corporate and teaching experience to our classroom.  After 40 years in the Consumer Packaged Goods/Retail Industry where he worked in several functional areas and leadership positions for Kraft, Campbell’s, Walmart, and most recently Kellogg’s, Craig has recently transitioned to teaching full-time.  

In his career, Craig has led teams in Sales, Category Management, Insights & Analytics, Brand Marketing and Strategic Planning, and delivers a real-world, relevant and leading-edge perspective to his classes.

After serving as a guest lecturer at the Wake Forest University School of Business for 10 years in undergraduate and Masters classes, Professor Geiger is the Director of Strategic Initiatives and the Master of Science in Marketing Program at the University of Arkansas, Sam M. Walton College of Business.