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Kyle Allison, DBA


California Intercontinental University, Doctor of Business Administration

Amberton University, Master of Business Administration

University of North Texas, Bachelor of Arts




Dr. Allison  earned his Doctorate of Business Administration from California Intercontinental University. He also has a MBA from Amberton University and has a Bachelor of Arts from the University of North Texas. Kyle is a senior executive in the ecommerce, digital marketing and retail industry. With close to two decades of digital marketing experience, he has worked for major retail corporations from Best Buy, Dick’s Sporting Goods and The Exchange. He leads digital marketing teams over analytics, creative, strategy, web development, copywriting and more. He drives digital marketing strategies focused on consumer-centric marketing and Omnichannel execution. In addition, Kyle has been teaching in the field for several years.

Kyle enjoys teaching in this Digital Marketing program, because he truly understands the value of this degree needed to educate and train future professionals in this field. Being an executive practitioner, he sees first hand gaps in the market for qualified digital marketers and digital marketing analysts. He is thrilled and humbled to be a professor in this program to guide and mentor students to drive value in their industries in digital marketing.



Kyle Allison, DBA

VP of Digital Marketing & Analytics at SHOPMYEXCHANGE.COM and Digital Marketing Faculty

Wake Forest University