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Kyle Allison


California Intercontinental University, Doctor of Business Administration

Amberton University, Master of Business Administration




Dr. Allison has over 14 years of professional business experience in corporate digital marketing, merchandising and category management, beginning his career as a Community and Marketing Coordinator for Ambling Management Company. Since then, he has held several marketing and analytics positions for companies such as TigerDirect, Dick’s Sporting Goods, and He currently serves as the Vice President of Digital Marketing and Analytics for He has over five years of online and in-person adjunct experience, teaching courses such as Consumer Behavior, Digital Marketing, Marketing Analytics, Strategic Marketing, Market Research, International Marketing, Strategic Management, and Business Ethics.



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VP of Digital Marketing & Analytics at SHOPMYEXCHANGE.COM and Digital Marketing Faculty

Wake Forest University