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Kyle Allison, DBA


California Intercontinental University, Doctor of Business Administration

Amberton University, Master of Business Administration

University of North Texas, Bachelor of Arts




Kyle earned his Doctorate of Business Administration from California Intercontinental University. He also has a MBA from Amberton University and has a Bachelor of Arts from the University of North Texas. Kyle is an experienced senior executive, consultant and author in the ecommerce, digital marketing and retail industry. With close to two decades of digital marketing experience, he has worked for major retail corporations from Best Buy, Dick’s Sporting Goods and The Exchange. He has led digital marketing teams over analytics, creative, user experience, social media, strategy, web development, copywriting and more. His passion is driving digital marketing strategies focused on consumer-centric marketing and Omnichannel execution. In addition, Kyle has been teaching in the field for several years and has authored several textbooks and books in the discipline. Check out to see more of his C.V.

Kyle enjoys teaching in this Digital Marketing program, because he truly understands the value of this degree needed to educate and train future professionals in this field. Being an executive practitioner, he sees first hand gaps in the market for qualified digital marketers and digital marketing analysts. He is thrilled and humbled to be a professor in this program to guide and mentor students to drive value in their industries in digital marketing.



Kyle Allison, DBA

Executive Managing Director & Founder at The Doctor of Digital Strategy LLC and Digital Marketing Faculty

Wake Forest University