Biography

With almost two decades of experience and a passion for creating exceptional customer experiences, Lakesha Holloway is an award-winning marketing executive who has helped to expand digital footprints for brands in the financial, media, non-profit and education industries. Today, Lakesha serves as Digital Director at Atrium Health where she leads the team responsible for refining the organization’s enterprise-wide digital strategy, enhancing consumer value, driving engagement and forging relationships with key partners.

Over the course of her career, Lakesha has secured her reputation as a hands-on, entrepreneurial leader with proven talent for developing and implementing comprehensive marketing strategy in the healthcare space. Her extensive experience along with her deep understanding of diverse consumer journeys continues to inform her approach to driving engagement and growth. For her accomplishments, Lakesha has been recognized as a Salesforce Marketing Champion, Salesforce Connection Conference Speaker and a Cynopsis Digital “It” List honoree. She is 3x Salesforce Certified and a Trailhead Ranger. 

Lakesha holds a Master of Science in Marketing Management from the University of Maryland’s University College, a Master of Science in Internet Marketing from Full Sail University and a Bachelor of Science in Management Science from the University of South Carolina. She gives back to her marketing community as the VP of Finance for the Charlotte Chapter of the American Marketing Association and as leader of the Charlotte Salesforce Marketing User Group. 

When she is not studying for the next certification, Lakesha enjoys traveling and spending quality time with her husband Nate and her son Caleb.