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Lauren Burns


Stanford University, Graduate Certificate, Strategic Marketing Management

MIT Sloan School of Management, Graduate Certificate, Strategy in a Global World

Colorado State University Global, Master of Science, Management

University of New Mexico, Bachelor of Science, Psychology


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Lauren joined Wake Forest in May 2021. Lauren previously served as the Senior VP of Marketing at Colorado State University, where she was a member of the founding team for the global campus, leading various student-facing areas, such as marketing, enrollment, student advising, student success, and learning solutions. 

Lauren spent several years in Financial Technology heading the digital marketing, experience, and technology efforts in a large scale brand with 300+ products including the implementation and management of all marketing technology stack including integrations (HubSpot, Salesforce, Tableau, GA4, etc.) to create one view of the customer.

In her role with the SPS, Lauren sets the strategic and operational direction of the marketing, market intelligence, student recruitment and student service functions of the school.

She lives in Charlotte with her two children, and a corgi named Saban (Roll Tide!)

Lauren Burns

Assistant Dean, Marketing and Enrollment Management

Wake Forest University, School of Professional Studies

Marketing, Enrollment Management, Student Experience, Marketing Technology