Biography

Laurin Titus has over 25 years of senior leadership experience within financial services, with an emphasis on leading customer-centric Marketing transformation and high-performing product and marketing teams.

Laurin joined Wells Fargo in 2022 to head Digital Engagement Marketing.

Prior to Wells Fargo, Laurin held key positions at Bank of America including leading the marketing teams focused on Consumer Brand, Deposits, Digital Banking and Insurance. Leading product management for Small Business Deposits and Digital Payments products, and leading marketing strategy/martech transformation for the Consumer Bank. Laurin also oversaw including digital innovation such as the national launches for Zelle and BofA’s Erica AI-driven virtual assistant.

Laurin Titus lead Merrill’s strategic marketing team, developing marketing strategy and delivering key brand marketing programs to bring the modern Merrill experience to life with clients and prospects.

Prior to joining Bank of America in 2002, she served as Marketing Director within Marsh & McLennan’s Affinity Group division. Titus led the marketing team for the health care program for AARP, serving more than half of Americans over age 50.

A native of North Carolina, Titus graduated cum laude from Wake Forest University before earning a Master of Science degree in Business from Johns Hopkins University.

Laurin lives in Davidson, NC with her husband and two sons. Laurin enjoys running, traveling, and spending time outdoors with her family. She is active within the community, serving on the boards for Cannon School and Southeastern Center for Contemporary Art, as well as advancement for Sigona Academy in Kenya.