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Master of Communications

30 total credits | average 2 years to complete

36
DAYS
Left to Apply
9
JAN
Start Date
Format
Online
Tuition
$35,000
Courses
10 courses
Term

Spring 2023

Apply Now

Become an impactful leader in the dynamic field of Communications

With the rapid rise of both digital and societal disruption, the world of communications has shifted dramatically in recent years. Communications professionals are playing increasingly complex, meaningful roles that influence organizational cultures, define corporate and social responsibility, and support enterprise-wide goals. Be ready to advance into critical leadership positions with a graduate degree from top-ranked Wake Forest University.

Admission Criteria

To enroll in the Master of Communications program a candidate must complete an online application, in which they will submit:  

  • A resume 
  • A bachelor’s degree transcript from an accredited college or university* 

Also, candidates must complete a virtual interview with a Student Success Manager. 

*An unofficial transcript is acceptable for admission; an official transcript is due by the start of the first course. 


150,000

new jobs

in employment in media and communications occupations as the industry is projected to grow faster than average from 2020 to 2030.
17%

increase

in overall wages in communications roles across the U.S.
11,396

unique postings

in the Charlotte-metro and Winston-Salem area for communications job opportunities in March of 2022.

Core Courses

Students in the Communications program will take 9 core courses. You make take these courses at anytime they are available.

  • Communications Today

    Today’s professionals encounter an increasingly complex organizational environment. This course identifies foundational communications concepts for application and to help navigate challenges, particularly in the digital domain.
  • Communications Research

    Strategic communicators understand that data is an essential basis for well-planned strategies. This course provides the knowledge of research design and data interpretation, helping communications professionals become proficient consumers and ethical producers of research-based arguments.
  • Digital Communications Engagement

    In today’s digital world, consumers of digital messaging are also producers of digital content. Today’s professionals must not only keep up with the near-constant changes in media platforms but must use multiple channels to generate content and listen to users. This course helps build a foundation in current digital practices and emerging media technologies.
  • Crisis and Issues Communications

    Real and perceived threats can pose major challenges for organizations. These threats can range from attacks on an organization’s reputation to managing the proliferation of misinformation communicated in both external and internal channels. This course provides the tools, approaches, and confidence to manage long-term challenges.
  • Strategic Communications

    Internal and external stakeholders expect greater transparency and responsiveness from organizational leaders today. This course emphasizes the practice of internal and external strategic communications through the analysis of case studies. This course examines real organizational challenges and students work to identify solutions.
  • Public Relations

    Public relations (PR) professionals are increasingly tasked with building and maintaining multi-directional relationships with key stakeholders. This course introduces practical approaches to communicating persuasively and building corporate reputation, driving awareness and affinity for the brand among a wide array of stakeholders.
  • Communications Leadership, Organizational Culture & Ethics

    Most organizations have a mission or values statement. How many organizations are living it? This course helps identify leadership strategies for ensuring organizational strategies are aligned with organization mission and values and serve the broader goals of business and society.
  • Leading through Intercultural Communications

    It is necessary for communications leaders to develop intercultural awareness and build communications strategies that reflect diversity of thought, culture, and experience. Equitable practices foster trust and commitment to organizations and brands. Diverse workforces are more creative and innovative. Learn how to assess and design aligned, inclusive communications strategies.
  • Capstone in Communications: Consultative Project

    Learning is forged through application. Skills adjacency – the ability to adopt new skills alongside collaborators and in contexts outside of one’s expertise – has been identified as a critical 21st-century skill. This course applies communications skills and knowledge through a hands-on consultative project.
  • Electives

    Students in the Communications program will take 1 elective. You may take it at anytime your selection is available.

  • Champion Corporate Branding

    Companies with a strong brand purpose have stronger customer and employee loyalty. Is your company’s brand strong? How can you start with the “why” of your brand rather than the “what” and “how” of a product line? In this course, you will learn to recognize strong brands and identify strategies for strengthening brand purpose.
  • Leading Skills for Business Communications

    To have impact, today’s leaders must understand today’s landscape and communicate their message to key stakeholders informally through social networks or formally through presentations.
  • Negotiation and Conflict Management 

    With an emphasis on the project management work environment, explore the determinants of successful negotiations. Learn a process-oriented approach with an emphasis on the practical application of proven frameworks and theories. In this course, you’ll learn about and explore the nature and common causes of conflict that can derail projects, gaining practical guidance for identifying and addressing the root causes of conflict.
  • Leadership & Change Management

    This course is a survey of the knowledge, skills, and tools necessary to successfully undertake change. It explores the leadership principles, styles, frameworks, and skills required to guide, motivate, and direct teams. Learners will develop the ability to prepare, support, and assist individuals, teams, and organizations in organizational change.
  • Financial Fundamentals for Today’s Leaders

    Leading effectively in today’s complex economy requires a confident understanding of the numbers side of the business. Communications professionals often read and interpret spreadsheets, numbers, and financial projections. Their work will become the internal and external messaging for the organization. This course provides critical financial competencies – the basics of cash flow and income, reading a balance sheet effectively, analyzing to ask the right questions, and presenting a strong business case.
  • Curriculum Driven By Industry Experts

    Communications is a fast evolving field and Wake Forest faculty collaborate with industry experts to shape program curriculum to be relevant, applicable and nimble- just as you will need to be as a Communications leader.

    Paying for School

    There are several financial assistance options available for you to start this journey and see your career take off.

    Speak with one of our financial aid officers for help navigating scholarships, veteran’s assistance, FAFSA, and more.


    The Masters in Communications degree program is pending approval from the Southern Association of Colleges and Schools Commission on Colleges.