Ged King

Ged King is the Chief Executive Officer at Sales Factory, a marketing agency employing over 75 consultants in Raleigh and Greensboro, North Carolina. Under his leadership, Sales Factory has appeared on the Inc. 500/5000 list in 2012-2016, 2018, and 2020 for being one of the fastest-growing companies in the United States. During his time at Sales Factory, Ged has been fortunate to work on great brands such as GE, Walmart, Burts Bees, Fruit of the Loom, Tylenol, and Estee Lauder. Before leading Sales Factory, Ged held positions in sales and marketing at Swing-N-Slide. While there, he helped the company grow by over 950% and completed an initial public offering on NASDAQ. He also worked seven years in store operations at Kroger, where he learned the retail business from the consumer at the store level. He is the Academic Director and Professor of Practice at Wake Forest University. He teaches Introduction to Marketing, Consumer Behavior, Brand Management, Product Development, and Marketing Research in the undergraduate and graduate programs. He is also on the faculty of the Path to Purchase Institute. When not working or spending time with his wife and two children, Ged is an avid cyclist, an instrument-rated instructor, and a commercial pilot.