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Lisa Peyton


Fielding University, Master of Arts, Media Psychology

Virgina Commonwealth University, Bachelor of Fine Arts





Digital Marketing Strategy

Social Media Marketing Strategy 

Influencer Engagement & Brand Strategy 

B2B Communication Engagement Strategies 



Diving into digital and immersive communications during its nascent stage, Lisa Peyton is today among the leaders in the field. Peyton is equal parts bleeding edge technologist, passionate educator and data driven strategist. She strongly believes in the power of technology to educate, entertain, and connect people around the world. She leverages the principles of psychology, immersive storytelling, and digital channel expertise to help organizations understand, reach, and emotionally connect with their audiences.

Her hands-on experience includes implementing successful immersive and digital strategies for Intel Corporation, Microsoft, The Smithsonian, Hewlett Packard and Alaska Airlines. The quality and breadth of her work has been recognized with several industry awards.   

As a pioneer in the social media industry, She has been both guided by the industry’s evolution and had a hand in directing it, capitalizing on the power of social media to increase her clients’ online visibility and overall marketing efforts. She has honed her skills to specialize in comprehensive digital strategies, to include social media strategy and development, brand storytelling, audience engagement and education.  She regularly contributes to publications such as VentureBeat, and Social Media Examiner and has presented at international industry events such as the Cannes Lions, Augmented World Expo and Immersive Education Summit.  

Combining a measure of lightheartedness with her social media mastery, Lisa has tweeted as Mad Men character Bobbie Barrett. Her tweeting as the acclaimed AMC show’s notorious vixen garnered national attention and a SAMMY Award nomination. 



Lisa Peyton

Marketing & Communications Instructor, University of Oregon, and Digital Marketing Faculty

Wake Forest University