Biography

Roger Beahm is a Full Professor of Practice in Marketing at the Wake Forest University School of Business and heads up the Executive Education Certificate in Integrated Marketing Strategy & Planning. Roger is a recognized thought leader in retail and consumer packaged goods marketing. Roger currently serves as Director for the Wake Forest Retail Learning Labs in the Center for Analytics Impact, and was previously founding Executive Director of the Wake Forest Center for Retail Innovation. Roger began teaching Marketing in the Wake Forest University School of Business in 2005 and has been a member of the faculty since 2008.