Descriptive analytics is often considered the place to start when evaluating data and the historical insights needed to make effective business decisions. At first glance, descriptive data might appear as the least interesting part of the analytics ecosystem. Yet it forms the backbone of most analytics and, unlike machine learning and data science, most analysts, even those without quantitative backgrounds, intuitively understand descriptive results. Faculty will examine the synergies between data and the decisions we make, and by the end

This one-day leadership development experience is designed for mid-to-senior professionals who are ready to move beyond managing tasks and start developing the people around them. Built on the latest research in coaching psychology, adult development, and leadership effectiveness, this program challenges participants to rethink how they communicate, delegate, and grow their teams.

Primary research of this type allows us to answer the critical question that, when done right, leads to changing business insights.

Armed with insights from marketing research, we’re ready to get to work. How do these insights impact how we think about our brand? How can we maximize our brand’s opportunities? What should we not do?

Online marketing is becoming more and more critical every day. Yet in most categories, more than 70% of sales happen at brick-and-mortar stores. We’ll leverage the four-part process to ensure our messages resonate with our targets where they are in the purchasing process.