Webinar Description
Eighty-seven percent of marketers now use generative AI in their regular workflows, which means the tools themselves no longer create an advantage. At the same time, AI chatbots are beginning to displace search and social as the way customers discover brands. This session examines what that shift means for marketing strategy, from customer insight to campaign execution. You will leave with a clearer picture of where AI creates real marketing advantage and what your team should be building toward now.
About the Tech Insights Series
Executive Tech Insights is a free monthly webinar series from Wake Forest Executive Education and the School of Professional Studies, built around a central theme: how emerging technology is reshaping the way leaders work. Each one-hour session is led by the academic director of one of SPS’s technology-focused master’s degrees, who delivers a condensed executive education workshop on a topic from their field. Sessions also include a brief look at Wake Forest Executive Education’s offerings and the featured master’s degree program, giving attendees a practical introduction to both. Attendees can join any or all sessions based on what’s most relevant to their role and interests.
