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Digital Marketing and Analytics Certificate

12 total credits | average 9 months to complete

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Start Date
4 courses

Fall 2024

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Level Up Your Analytical Skills in a Fast-Paced Industry

Whether you are ready to launch your career in digital marketing or are a professional looking to hone your craft, a Graduate Certificate in Digital Marketing and Analytics helps you develop the in-demand skills to grow in this rapidly expanding industry. This online program dives into the power of data and how to effectively use it to drive strategy. 

Conducted 100% online, you’re able to work through the courses at your own pace. Develop the skills to add value to any organization’s marketing and growth efforts.

Admission Criteria

To enroll in the online Graduate Certificate in Digital Marketing program a candidate must complete an online application, in which they will submit:  

  • A resume 
  • A bachelor’s degree transcript from an accredited college or university* 

Also, candidates must complete a virtual or written interview with a Student Success Manager. 

*An unofficial transcript is acceptable for admission; an official transcript is due by the start of the first course. 

Career Prospects and Outcomes

More than ever, organizations recognize the importance of analytics in their marketing approach. That means they are looking for professionals who are able to effectively analyze and leverage data using the latest technologies:

  • 54% of companies from a 2022 survey expect to increase their marketing budget
  • That same survey found 68% of marketers have had to change their digital marketing strategies due to changes in social and digital platforms in the last six months.
  • 860,000 job openings for digital marketers in 2022   

After completion of the program, you can take the credits you’ve earned and apply them toward earning a Master’s degree. In the ever-evolving marketing landscape, stay on the top of your game!

The People Behind the Program

To accelerate your career growth, reach your professional goals, and expand your network, we created a Programmatic Advisory Board (PAB) to bring knowledge from experts in the field into the classroom. These board members are committed to your academic excellence and keeping Wake Forest University School of Professional Studies graduates industry-competitive and globally impactful.

Certificate Courses

There are 4 required online courses, which are not in any prescribed order. You may take them in the order that works for you when your selection is available.

  • Strategic Digital Marketing

    Gain a deeper understanding of fundamental principles and best practices of digital marketing strategies (e.g., positioning, pricing, etc.) and tactics (e.g., market research-derived segmentation and targeting, packaging, channel management, etc.). This course emphasizes marketing frameworks and concepts, as well as examining cross-cultural awareness in digital marketing.
  • Digital Marketing Research, Journey Mapping, and Consumer Analytics

    Build a robust knowledge of research methods that are fundamental to the digital marketing discipline. This course teaches professionals how to use research techniques to deeply understand and focus on the needs and interests of the consumer in integrated campaigns.
  • Marketing Analytics and Data Visualization

    Learn best practices for gathering, interpreting, and presenting compelling digital data to inspire positive action. This course teaches professionals to use analytical techniques and growing-edge software tools to generate marketing insights and to address marketing problem.
  • Digital Marketing Tools and Campaign Analytics: SEM, Display, and Retargeting

    Develop a deep understanding of the digital tools that can be used to track rapidly shifting consumer interests and behaviors. This course highlights impactful easy to communicate with consumers given the dynamic nature of the marketplace.
  • Paying for School

    There are several financial assistance options available for you to start this journey and see your career take off.

    The SPS Office of Financial Aid is here to help you navigate various funding resources through scholarship opportunities, employer reimbursement, the FAFSA, and more.