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Digital Marketing and Analytics Certificate

Level Up Your Analytical Skills in a Fast-Paced Industry

Whether you are ready to launch your career in digital marketing or are a professional looking to hone your craft, a Graduate Certificate in Digital Marketing and Analytics helps you develop the in-demand skills to grow in this rapidly expanding industry. This online program dives into the power of data and how to effectively use it to drive strategy. 

Conducted 100% online, you’re able to work through the courses at your own pace. Develop the skills to add value to any organization’s marketing and growth efforts.

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At a Glance

Start date: August 31, 2026
12 total credits
Average 6 months to complete
Expert Faculty Mentorship
  • Format: Online
  • Tuition: $16,044
  • Courses: 4 courses
  • Term: Fall 2026

Certificate Courses

There are 4 required online courses, which are not in any prescribed order. You may take them in the order that works for you when your selection is available.

AI Marketing Strategy
Master AI-Driven Digital Marketing Discover how artificial intelligence is revolutionizing digital marketing strategy. This course moves beyond basic theory to teach you high-impact AI tactics—including LLM optimization, agentic AI systems, and AI-augmented customer targeting. Using proven frameworks like the AI Marketing Canvas and Digital Twins, you will learn how to measure, govern, and pitch AI initiatives to executives. You will leave the course having built a complete, integrated AI marketing strategy for a real-world organization.
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The AI-Era Consumer Behavior and Research
Elevate your marketing strategy by mastering modern research methods. Designed for professionals, this course bridges theory and practice by teaching you how to leverage AI-era research techniques, advanced consumer analytics, and customer journey mapping. You will learn how to uncover deep, actionable insights into consumer behavior and translate those findings into highly effective, integrated marketing campaigns.
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AI Marketing Analytics and Data Visualization
Protect your brand and build consumer trust in the age of artificial intelligence. This course explores the complex ethics of modern marketing, focusing on AI brand responsibility, disclosure, and product liability. You will examine critical emerging issues surrounding consumer privacy—from the buying and selling of personal data to the use of AI for predicting and influencing human behavior. Equip yourself with the strategic knowledge to lead ethical marketing practices and safeguard your brand's reputation.
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Campaign Analytics and the Ad-Tech Reset
Master the AI-Driven Ad-Tech Ecosystem Consumer behaviors are shifting rapidly, and the ad-tech landscape is evolving just as fast. This course explores the modern digital advertising ecosystem, teaching you how to appraise and execute high-impact campaigns across SEM, paid AI ads, display, retail media networks (RMNs), and retargeting. You will discover how artificial intelligence and predictive analytics are fundamentally resetting the tools marketers use to track consumer shifts, bypass third-party cookie limitations, and communicate with audiences in deeply personalized, impactful ways.
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Meet the Experts Guiding Your Journey

To accelerate your career growth, reach your professional goals, and expand your network, we created a Programmatic Advisory Board (PAB) to bring knowledge from experts in the field into the classroom. These board members are committed to your academic excellence and keeping Wake Forest University School of Professional Studies graduates industry-competitive and globally impactful.

Laurin Titus
Laurin Titus
Head of Digital Engagement Marketing
Wells Fargo
Mike Shady
Chief Digital Officer
Staples
Jennifer Appleby
Jennifer Appleby
Former President and Chief Creative Officer
Wray Ward
Lakesha Holloway
AVP, Consumer Data & Relationship Management
Advocate Health
Jeff Campbell
Jeff Campbell
Senior Director, Digital Marketing & Marketplaces
West Marine

Ready to
start your tomorrow?

Your goals are within reach—and we’re here to help you get there.
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Career Prospects
and Outcomes

More than ever, organizations recognize the importance of analytics in their marketing approach. That means they are looking for professionals who are able to effectively analyze and leverage data using the latest technologies:

  • 54% of companies from a 2022 survey expect to increase their marketing budget
  • That same survey found 68% of marketers have had to change their digital marketing strategies due to changes in social and digital platforms in the last six months.
  • 860,000 job openings for digital marketers in 2022

After completion of the program, you can take the credits you’ve earned and apply them toward earning a Master’s degree. In the ever-evolving marketing landscape, stay on the top of your game!

Paying for your certificate

There are several financial assistance options, including financial aid, available for you to start this journey and see your career take off.

The SPS Office of Financial Aid is here to help you navigate various funding resources through scholarship opportunities, employer reimbursement, the FAFSA, and more.

Learn more about Financial Aid

Admission Criteria

To enroll a candidate must complete an online application, in which they will submit:

  • A resume
  • A bachelor’s degree transcript from an accredited college or university*

Also, candidates must complete a virtual or written interview with a Student Success Manager.

*An unofficial transcript is acceptable for admission; an official transcript is due by the start of the first course.

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