CERTIFICATE PROGRAM Digital Marketing and Analytics Certificate 12 total credits | average 9 months to complete 26 DAYS Left to Apply 8 JAN Start Date Format Online Tuition $14,604 Courses 4 courses Term Spring 2024 Apply Now Level Up Your Analytical Skills in a Fast-Paced Industry Whether you are ready to launch your career in digital marketing or are a professional looking to hone your craft, a Graduate Certificate in Digital Marketing and Analytics helps you develop the in-demand skills to grow in this rapidly expanding industry. This online program dives into the power of data and how to effectively use it to drive strategy. Conducted 100% online, you’re able to work through the courses at your own pace. Develop the skills to add value to any organization’s marketing and growth efforts. Admission Criteria To enroll in the online Graduate Certificate in Digital Marketing program a candidate must complete an online application, in which they will submit: A resume A bachelor’s degree transcript from an accredited college or university* Also, candidates must complete a virtual or written interview with a Student Success Manager. *An unofficial transcript is acceptable for admission; an official transcript is due by the start of the first course. Career Prospects and Outcomes More than ever, organizations recognize the importance of analytics in their marketing approach. That means they are looking for professionals who are able to effectively analyze and leverage data using the latest technologies: 54% of companies from a 2022 survey expect to increase their marketing budget That same survey found 68% of marketers have had to change their digital marketing strategies due to changes in social and digital platforms in the last six months. 860,000 job openings for digital marketers in 2022 After completion of the program, you can take the credits you’ve earned and apply them toward earning a Master’s degree. In the ever-evolving marketing landscape, stay on the top of your game! The People Behind the Program To accelerate your career growth, reach your professional goals, and expand your network, we created a Programmatic Advisory Board (PAB) to bring knowledge from experts in the field into the classroom. These board members are committed to your academic excellence and keeping Wake Forest University School of Professional Studies graduates industry-competitive and globally impactful. Jeff Campbell aiCommerce Lakesha Holloway Atrium Health Jennifer Appleby Wray Ward Mike Shady Lowe’s Laurin Titus Wells Fargo Christina Wells RVO Health Certificate Courses There are 4 required online courses, which are not in any prescribed order. You may take them in the order that works for you when your selection is available. Strategic Digital Marketing This course covers fundamental principles and best practices of digital marketing strategies including, positioning, pricing, etc. as well as tactics like market research-derived segmentation and targeting, packaging, channel management, and more. An emphasis is placed on marketing frameworks and concepts (e.g., marketing communications, brand management, marketing analytics, etc.). A special focus on cross-cultural awareness in digital marketing will also be examined. What You’ll Learn Study the innovative ways brands are utilizing to connect with customers and to identify and rectify marketing gaps. Learn approaches for devising marketing strategies that are effective, efficient, and responsive to the fast-paced, data-driven digital environment. Read and discuss case studies on competitive dynamics and digital marketing strategies. Atoms / 03.Icon / Course Detail / Book Credits 3 credits Atoms / 03.Icon / Course Detail / Calendar Terms This course is offered every semester. Subject to Change Course ID DMG 710 × Strategic Digital Marketing Gain a deeper understanding of fundamental principles and best practices of digital marketing strategies (e.g., positioning, pricing, etc.) and tactics (e.g., market research-derived segmentation and targeting, packaging, channel management, etc.). This course emphasizes marketing frameworks and concepts, as well as examining cross-cultural awareness in digital marketing. Learn More Atoms / 03.Icon / Plus Circle Digital Marketing Research, Journey Mapping, and Consumer Analytics Robust knowledge of research methods is fundamental to the digital marketing discipline. This course teaches professionals how to use research techniques to deeply understand and focus on the needs and interests of the consumer in integrated campaigns. What You’ll Learn Design, interpret, and apply primary and secondary research techniques in campaign development, execution, and evaluation. Practices designing and executing surveys, in-depth interviews, focus groups, and observational studies and how to incorporate digital tools and emerging technologies as part of an overall research plan. Study digital and other steps consumers utilize to purchase various products and services — from the awareness stage to the adoption stage. Apply consumer behavior frameworks to glean empirical insights from research and to formulate potential impactful action plans, positioning, pricing, and tactics Learn marketing frameworks and concepts, including marketing communications, brand management, marketing analytics with important tools, including perceptual maps, brand laddering, etc.) that can be employed to effectively manage the digital marketing function. Atoms / 03.Icon / Course Detail / Book Credits 3 credits Atoms / 03.Icon / Course Detail / Calendar Terms This course is offered every semester. Subject to Change Course ID DMG 712 × Digital Marketing Research, Journey Mapping, and Consumer Analytics Build a robust knowledge of research methods that are fundamental to the digital marketing discipline. This course teaches professionals how to use research techniques to deeply understand and focus on the needs and interests of the consumer in integrated campaigns. Learn More Atoms / 03.Icon / Plus Circle Marketing Analytics and Data Visualization Learn best practices for gathering, interpreting, and presenting compelling digital data to inspire positive action. This course teaches professionals to use analytical techniques and growing-edge software tools to generate marketing insights and to address marketing problem. What You’ll Learn Study marketing analytics, including the use of analysis techniques to generate marketing insights and to solve marketing problems. Discuss data mining, segmentation, customer modeling, product/feature development analysis, and the communication of data-derived insights via data visualization. Utilize cutting-edge software tools will be integrated into this course. Atoms / 03.Icon / Course Detail / Book Credits 3 credits Atoms / 03.Icon / Course Detail / Calendar Terms Spring 2024 Subject to Change Course ID DMG 720 × Marketing Analytics and Data Visualization Learn best practices for gathering, interpreting, and presenting compelling digital data to inspire positive action. This course teaches professionals to use analytical techniques and growing-edge software tools to generate marketing insights and to address marketing problem. Learn More Atoms / 03.Icon / Plus Circle Digital Marketing Tools and Campaign Analytics: SEM, Display, and Retargeting This course focuses on the development of practical skills related to search engine technology and paid digital approaches. What You’ll Learn Study Search Engine Marketing (SEM) including national and local search, and utilization of AI and Machine Learning applications as well as digital advertising, display, and retargeting. Discuss the future of search and potentially disruptive impacts on the media industry. Explore the possibilities and challenges of contemporary social media platforms and tools. Atoms / 03.Icon / Course Detail / Book Credits 3 credits Atoms / 03.Icon / Course Detail / Calendar Terms Spring 2024 Subject to Change Course ID DMG 730 × Digital Marketing Tools and Campaign Analytics: SEM, Display, and Retargeting Develop a deep understanding of the digital tools that can be used to track rapidly shifting consumer interests and behaviors. This course highlights impactful easy to communicate with consumers given the dynamic nature of the marketplace. Learn More Atoms / 03.Icon / Plus Circle Meet Digital Marketing Faculty Ged King Wake Forest University Tatia Jordan, Ph.D. Wake Forest University Craig Geiger Wake Forest University Lisa Peyton Wake Forest University Jeff Campbell aiCommerce Kyle Allison, DBA Wake Forest University Digital Marketing and Analytics Certificate As one of the few master’s degrees completely dedicated to digital marketing, this program helps differentiate you in a competitive field. You’ll learn the latest technologies, as well as high-level marketing strategy, campaign management, leadership skills, and more. Request Infomation Paying for School SPS is in the process of getting the online Certificate in Digital Marketing approved for Financial Aid. There are several financial assistance options available for you to start this journey and see your career take off. The SPS Office of Financial Aid is here to help you navigate various funding resources through scholarship opportunities, employer reimbursement, the FAFSA, and more. *Please note: Academic Year 2022-2023 tuition rates are $1167 per credit hour. Students should plan for a 3-4% increase of AY 2023-2024 Learn More Wake to What’s Next Request Information Apply Now